Ecotagious Continues to Expand: Adding Additional Cleantech Expertise to the Team


Chris Lefaivre, a veteran sales leader in the cleantech sector,

joins Ecotagious as their new Director of Sales


VANCOUVER, BC –Ecotagious, a cleantech company delivering industry-leading energy savings for utilities using smart meter disaggregation, has announced Chris Lefaivre as the new Director of Sales leading the expansion of Ecotagious into additional markets. Lefaivre holds 20 years of experience in various executive roles, with the majority of years in the cleantech industry, which is extremely valuable in supporting Ecotagious during this time of rapid growth.


There is pressure for utility companies to implement innovative solutions that drive cost-effective energy savings and increase customer satisfaction. Lefaivre’s expertise in the field will help connect the Ecotagious solution with the right utility partners. “Chris brings an impressive track record of leading and implementing high growth sales strategies for various businesses, which is a tremendous asset to the Ecotagious team as we uncover new market opportunities,” said Salim Popatia, VP of Business Development at Ecotagious.


Lefaivre previously held executive sales and operations roles in various companies, including Smartcool Systems Inc and Teligence. As a member of the Smartcool founding team, Lefaivre guided the cleantech company from a pre-revenue operation into a global organization with independent distribution networks in 30+ countries. Prior to Smartcool, he was an executive at Teligence, a world leader in voice-enabled social networking, where he managed an autonomous B2B business unit and grew the unit’s revenue from $90,000 to $750,000 per month in under two years.


“Ecotagious is expected to be a key player as more utilities recognize the need for powerful smart meter analytics to drive cost-effective energy savings and increase customer satisfaction,” commented Lefaivre. “My mission here is to help more utilities see how they can use big data to reach their energy efficiency goals while engaging their customers with energy insights they have never seen before.”