Pilot Results Show Ontarians Could Save $50M From New Smart Meter Based Program


Ecotagious, with the support of MaRS Discovery District, is pleased to announce the results of its pilot program with Greater Sudbury Hydro Inc. which delivered a cost effective 3% reduction in electricity consumption for winter peaking utilities.Like many northern utilities, Greater Sudbury Hydro’s peak demand occurs in the winter when many residential customers are using electricity to heat their home. To help reduce this winter peak demand, Greater Sudbury Hydro deployed Ecotagious’ solution to target a random sample of their residential users of electric space heating. Ecotagious’ solution uses proprietary disaggregation software to convert smart meter data into personalized information to educate each customer on how much electricity they use to heat their home, and then provide personalized, relevant and, most of all, actionable recommendations on how to save energy and money.

The results from the Greater Sudbury Hydro pilot, validated by independent evaluation firm R.A. Malatest & Associates, demonstrated Ecotagious’ solution delivered an average 3% decrease in household electricity consumption.

“It’s a win-win solution for Greater Sudbury Hydro and for our residential customers,” says Paula Tarini, Greater Sudbury Hydro’s Supervisor of Conservation. “The pilot not only allowed our customers to save on their electricity bills but it is also helping us to meet our share of Ontario’s conservation targets as set out in the Long Term Energy Plan.”

“This is the first high impact, cost-effective conservation solution specifically designed for winter peaking utilities,” says Bruce Townson, Ecotagious CEO. “Utilities can drive conservation within the first month of deploying our solution – and without having to install any additional hardware.”

“If this program was deployed throughout Ontario,” Townson continued, “consumers could collectively save about $50M per winter on their electricity bill. But this is just the start. We are planning to deploy our solution this summer to help summer peaking utilities reduce their peak demand.”

Ecotagious has received mentorship and support from MaRS Discovery District’s Cleantech practice, of which it is a client. MaRS helps startups and small-to-medium-sized companies grow and scale their businesses.

“MaRS is excited and proud to help home-grown Canadian companies like Ecotagious develop cost-effective solutions that can be utilized not only here in Canada but around the world,” says Jon Dogterom, MaRS’ Cleantech Practice Lead.

Ecotagious plans to launch with other Ontario utilities and then expand to the rest of North America and Europe, helping utilities reduce their seasonal peak demand and reach conservation targets using the powerful combination of smart meter data analytics and behavioural science.

Greater Sudbury Hydro contact:

Wendy Watson
Communications Officer
Greater Sudbury Hydro Inc
(705) 675-0511

Ecotagious contact:

Salim Popatia
Vice President, Business Development
Ecotagious Inc.
(778) 928-3778

MaRS contact:

Melissa Hughes
Manager, Media & Community Relations
MaRS Discovery District
(416) 673-8152

About Greater Sudbury Hydro:

Greater Sudbury Hydro (@SudburyHydro) has been distributing electricity to the Sudbury area for over 100 years. We strive to supply reliable electricity to our over 47,000 residential and commercial customers in the most cost-effective and efficient way while sustaining capital infrastructure. We have a strong commitment to the safety, the health and the environment of our Customers, our Employees and our Community.

About MaRS

MaRS Discovery District (@MaRSDD) is a mission-driven innovation centre located in Toronto. MaRS works with partners to catalyze, accelerate and amplify innovation. MaRS supports entrepreneurs building Canada’s next generation of growth companies. MaRS’ ventures have created over 4,000 jobs and, in the last three years alone, they have raised over $750 million in capital and earned over $375 million in revenue.

About Ecotagious Inc.

Ecotagious helps utility customers meet their demand savings and energy efficiency targets. Its SaaS-based offering drives conservation by providing utilities’ residential customers with appliance-level feedback. This feedback is generated from Ecotagious’ proprietary smart meter data analytics that disaggregate hourly smart meter data into major appliance loads. And by being able to target feedback on specific loads such as AC and electric space heating, this innovative and validated solution can help both summer and winter peaking utilities shape their load profiles and reduce their peak demand.

Ecotagious Inc. is a private company based in Vancouver, Canada.

About Malatest

R.A. Malatest & Associates Ltd. is one of Canada’s largest independent market research and program evaluation firms with offices in Victoria, Vancouver, Edmonton, Toronto, Ottawa, and Halifax. The firm offers a wide variety of research and consulting services from research design through data collection, public consultation, analysis and reporting.